Design concept
First the idea, then the form.
A good concept answers what is shown, why and for whom before the first page is designed. We develop the key idea, the imagery and the layout for your media.
When a concept pays off
Whenever several media need to fit together: a product launch with brochure, advertisement and trade fair stand, a new catalogue or presenting an invention to investors.
Instead of individual drafts, the result is a design principle that can be carried over. That saves time later, because not every medium has to be reinvented.
From drawing to presentation
If we draw your invention, we can also help you present it vividly: with illustrations non-specialists understand and documents that convince in a meeting.
What a design concept can include
- Key idea and design principle
- Imagery, colour and type selection
- Layout for brochures, catalogues and flyers
- Advertisements, posters and trade fair graphics
- Product and packaging design
- Final artwork and print-ready files
The result is not a stack of beautiful drafts but a concept that can be implemented: with print-ready files and clear guidelines for every other medium.
Design concept examples
The devices and brands shown are fictitious examples. Click an image to enlarge it. You will find more work from all areas in our portfolio.
How a design concept is developed
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1
Brief
We clarify goal, target group, media and budget.
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2
Key idea
You receive design directions to choose from.
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3
Elaboration
We apply the chosen direction to your media.
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4
Final artwork
We prepare the print-ready files and hand them over to you or your printer.
We define scope and media together in the quote. So you know exactly what you will receive before we start.
Questions about design concepts
Planning a project? Tell us briefly what it is about. We will suggest a sensible scope.
Get in touchCorporate identity defines how your company presents itself in the long term. A design concept solves a specific task, such as a product launch or a catalogue, and builds on the existing corporate design.
No. We can work with placeholders and develop the content in parallel. On request, we also write the marketing copy.
Yes. You receive the final artwork as a print-ready PDF according to your printer's specifications.
Talk about your concept?
A short conversation is enough to start. You will then receive a quote.
